Coaching takes on many forms, and the right kind of coaching for your current needs can help you gain the competitive edge you need to succeed in business.

Google CEO, Eric Schmidt, has this to say about executive coaching.

Business owners are often faced with having to run every aspect of their company, and it is easy for them to get overwhelmed and distracted from building the business because of all the daily work involved in running a company. They find themselves working “in” the business rather than “on” the business.

No matter what business you’re in, the principles of coaching remain the same. 

As an example, business coaching is very similar to sports coaching. In sports, a coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate.

 A sports coach will make you run more laps and make you worker harder than you would on your own, even when you don’t feel like it. A sports coach will tell it like it is and they will listen. 

Fortunately, a business coach does many of the same things, but in a way that is focused on creating a successful business.

The role of a business coach is to coach business owners through guidance, support, accountability and encouragement.

 It helps owners of small and medium-sized businesses with their sales, marketing, management, team building and so much more. Most importantly, just like a sporting coach, your business coach will make you focus on the game.

A business coach is a trusted advisor – an unbiased member of your team to help you think through and make decisions about all the important issues relating to growing your entrepreneurial company.